The new identity of Flukso: the logo that tells the future
A graphic sign that evolves through the strength of visual synthesis and looks inspired towards the future.
Flukso proudly introduces its new logo, a strategic step that strengthens the perception and recognizability of the brand, thanks to excellent readability of the characters and an essential and contemporary graphic, aiming at a “less is more” philosophy while maintaining a strong visual identity.
At the same time, it also increases the effectiveness of communication, thanks to a redesigned logo to function perfectly on mobile devices, starting with smartphones, essential tools in daily use where smaller screens than those of a computer require immediately readable graphics.
The path to a new image
The design of the new Flukso logo is the result of a careful creative process that examined various proposals and solutions. Changing a logo is a crucial step for a brand: it must gather the heritage of meanings accumulated over time and reflect the new values that distinguish it.
The new logotype has been designed to be readable and immediate, preferring a clean and linear font for the Flukso lettering. The previous letter “S,” which emerged as a distinctive graphic sign, has been effectively incorporated into a circular ideogram, making the brand contemporary, recognizable, and dynamic. From now on, this new symbol can identify the brand independently, even without the “Flukso” text present in the extended version.
The logotype is designed to be used in a monochromatic version in black (or white in its negative version), making it essential, versatile, and consistent with the minimalist approach of the restyling. In this way, it can be effectively applied to all new communication tools, both paper and digital, ensuring readability even in small formats and allowing high-quality printing and finishing techniques.
New Air: the future of biobased fabrics
New Air represents the first collection that inaugurates the revised image of Flukso. A biobased coated fabric entirely made in Italy, which perfectly embodies the brand’s spirit of renewal, thanks to its unique and innovative characteristics.
New Air, in fact, has a composition certified at 57% from organic plant material, obtained through the use of biological plasticizers extracted from the soybean plant, apple fiber derived from the processing waste of apples from Trentino-Alto Adige, and a certified organic GOTS cotton back structure. This combination offers a cutting-edge product, respectful of the environment and people.
New Air is produced through a process 100% free of phthalates, antimony trioxide, DMF, and petroleum-based plasticizers, complying with the European REACH regulation on chemicals and maintaining the high flame-retardant properties required by the contract market. Additionally, the solvent-free and water-based polyurethane surface finish withstands cleaning with alcohol and guarantees durability and safety.
A continuous commitment to innovation
The introduction of the new logo and New Air represents only the beginning of a series of novelties that Flukso will present in the future.
Among the upcoming collections are Woolie, Kiki, Hope, and Juno, each with unique characteristics that combine design, technical excellence, and sustainability.
Woolie is an entirely New Zealand virgin wool collection, offering a compact, flame-retardant, wrinkle-free surface in 30 refined mélange colors.
Kiki combines wool and recycled PET fibers to offer resistance to stains, molds, bacteria, and odors, with 18 versatile colors suitable for contract and residential environments.
Hope, with its mélange effect, is made of FR polyester, machine washable, and customizable with digital printing, available in 20 colors.
Finally, Juno is a chenille soft to the touch, also in FR polyester and easily washable, available in 21 elegant colors and customizable with digital printing.
With these new collections, Flukso continues to innovate and offer products that meet the modern market’s design and sustainability needs.
Learn more
Click here to discover all the characteristics of New Air or contact us via email at info@flukso.it for more information about our new collections.